INTRODUCING SØSTER; HIGH STREET COUTURE AND ACCESSOIRIES
Sisters Loes en Lenne started their own fashion brand in 2016 by making choker necklaces of vintage men ties. This became a success and one year later they introduced their first womenswear collection “Double Vision”. MTM PR was asked to assist on PR and reach out to a select group of influencers to help promote this collection. The result was outstanding! ELLE and Grazia picked up the collection straight away, famous tv presenter Nellie Benner and sport & health expert and editor in chief of Freshhh.nl Jip Isabel de Jongh were very enthusiastic about the brand and promoted the Søster collection on their Instagram pages. A few weeks later the menswear collection was launched and even before this collection was launched we already had a fan; Tim Hofman. With influencers like this spreading the news, we can expect a lot more for the following seasons.
