FILA The Cage

Shot from theĀ FILA The Cage campaign SS2016. Photography: Meis Belle Wahr, Styling: Lisa Dymph Megens

For the Spring Summer 2016 season MADE TO MEASURE PR was asked by FILA to create a team to work on campaign imaginary for the new The Cage styles. FILA was searching for the right people to translate the retro character of the brand in their visual communication. Immediately we asked photographer Meis Belle Wahr for this job and together with her we created a team for this first collaboration. The shoot resulted in an amazing series. For the next season (Fall Winter 2016-2017) FILA and Meis Belle Wahr & Jip Merkies worked together again.