July 25th, 2016, the current Perry store at Kalverstraat 99 in Amsterdam is closing for a rebuild. In four months time, the brand new Perry flagship store is going to open on this spot. To let everyone in the Amsterdam region know this amazing new sports & adventure store is opening, MTM PR was asked to assist the Marketing department of Perry to come up with a concept for this. In August we made the plan for a Perry (red) Fit Truck to make a tour in Amsterdam and host events in collaboration with all the major brands Perry is selling. To get more attention for this great Tour we wanted to collaborate with two major influencers and so we did. Lienke from Dear Good Morning and Lars from Urban Runners became ambassadors for this Tour and we’re present at several events (watch this cool introduction video). Next to this series of events we started a collaboration with Stadswild Gym Amsterdam. Together with Edwin Sander Food Creativ they worked on a 14-day Fit Guide for Perry as an instore gift when the flagship store opened. See a preview of the result here. All participants of the Tour got a wristband and with that they could collect their Perry Fit Guide at the new flagship store.
On September 24th the first event took place with adidas and this was the start of an amazing campaign and series of events. After this event, many followed and the KEEP MOVING with Perry Tour became a great success. We even created a little Perry community with some sporty peeps who visited almost every event Perry hosted. From September till December 2016, Perry organised events with Stadswild, Under Armour, Kari Traa, HIGH45, PUMA, Merrell, Salomon, Asics, Reebok, Shock Absorber and last but certainly not least Nike. To get a good impression of the Keep Moving Tour, please visit the Perry YouTube channel and watch the event after movies or photos below. Off course the new Perry store was featured in several media outlets, you can find some of these publications here.
PERRY | www.perrysport.nl
About Perry /
With 150 years of sports heritage, Perry is indispensable on the high street and online. Perry offers a complete range of fashionable sport and adventure products with innovative features. In addition, Perry is unique in her proposition of sport & adventure products in a multibrand concept. Perry focusses on the following categories; Running, Training, Football and Sportswear. Perry offers a complete range of Adventure products and focusses on Active-, Urban Adventure and Travel. All products are selected according to the latest trends and functional developments. Perry stores are located at prime locations in major cities and online at www.perrysport.nl.