Kids lifestyle brand Little Dutch wanted to get more visibility in online and print media with focus on the story of their founder and owner Rinke Helm. In 2007 she and her sister Marije started an online shop with selfmade lamps and accessories for kids rooms. They didn’t had big ambitions then, but they could never have imagined this would grow out to be an international kids lifestyle brand, now known as Little Dutch. MADE TO MEASURE PR started with a press release and timeline of the brand and integrated a personal story on Rinke with this. We targeted several media outlets to do an interview or profile on Little Dutch and Rinke, which resulted in an interview in Flair amongst others. Next to this we also created attention for the new collection and campaign imaginary. 

Little Dutch |

About Little Dutch /
Little Dutch offers a range of products in the kids lifestyle segment. The originally Dutch brand has grown to be an established name, both in the Netherlands and far across the borders. The concept: colorful nursery and children’s room accessories for the littlest ones, that can be perfectly combined with one another. The love and passion of the team behind Little Dutch is evident in the designs. Little Dutch has a clear vision: the products are not only functional, they are also very appealing and have a unique finishing touch. Trendy, yet timeless – making sure you never get bored and can combine endlessly. Create any ambience you want with the high-quality textile products and accessories designed by Little Dutch. Enjoy the little thing!


FILA The Cage

Shot from the FILA The Cage campaign SS2016. Photography: Meis Belle Wahr, Styling: Lisa Dymph Megens

For the Spring Summer 2016 season MADE TO MEASURE PR was asked by FILA to create a team to work on campaign imaginary for the new The Cage styles. FILA was searching for the right people to translate the retro character of the brand in their visual communication. Immediately we asked photographer Meis Belle Wahr for this job and together with her we created a team for this first collaboration. The shoot resulted in an amazing series. For the next season (Fall Winter 2016-2017) FILA and Meis Belle Wahr & Jip Merkies worked together again.