Beauty brand Belweder was introduced in the Netherlands in 2015 by two men who have a background in the pharmaceutical industry. Belweder is originally from France and the number one lip care product in Russia, a country so cold you cannot live without lip care protection. With the introduction to the Dutch market came a complete new productrange: Bewelder Balm. This product was tested by several beauty editors from different media outlets. All tests came back positive and all were enthusiastic about this product. I have been using the product myself for some time now and in my experience the product ticks of all the boxes I desire of a lip balm. The exterior is a definite eye catcher and the balm doesn’t shine, smells or is sticky. The introduction was very successful and resulted in some amazing features.
About Belweder / Belweder has been developing high quality care products for both men and women. Starting point with the development of new products is to provide high quality and fair trade product in the international market. Innovation is the key word. Belweder has deliberately chosen to focus on the countries where the weather conditions are far more extreme than in the Netherlands. After a revolution within the lip care market, Belweder grew out to the number one brand in Russia when it comes to cosmetic care in the luxury pharmacy segment. To this day, the mission of Belweder has remained unchanged. Every day their international team is working on the development of high quality products where millions of people worldwide could benefit from.
YUNIT campaign | Photography by Meis Belle Wahr & Jip Merkies
During the summer of 2013 TEES was founded by Josine Castelein. She envisioned a tee wearable for both men and women. She developed this idea into practice and 1,5 year later she was selling at 30 retailers throughout the Netherlands but she felt it was time for something new. The collection expanded with more designs and TEES wasn’t covering the brand content anymore. A new name was necessary and so YUNIT was born to celebrate this we organized a press day at MAGAZENE in Amsterdam with editors, stylists and journalists. During the press day we liaised and had the opportunity to introduce the founder of Yunit to the well known photographers duo Meis Belle Wahr & Jip Merkies who were attending the event, what resulted in them collaborating on the new campaign of YUNIT.
About Yunit /
YUNIT’s designs are clean, comfortable and high quality with a eye for detail. The brand offers the perfect basics for both men and women. The regular fit of YUNIT is based on the anti-fit the rotating side seams, diagonal fabric direction and oversized shoulders create a comfortable fit. In the meantime the collection was completed with new designs including a sleeveless top and sweater. Prints were being added to the designs but to maintain the clean aesthetic they chose for dotted prints and stripes.
Kids lifestyle brand Little Dutch wanted to get more visibility in online and print media with focus on the story of their founder and owner Rinke Helm. In 2007 she and her sister Marije started an online shop with selfmade lamps and accessories for kids rooms. They didn’t had big ambitions then, but they could never have imagined this would grow out to be an international kids lifestyle brand, now known as Little Dutch. MADE TO MEASURE PR started with a press release and timeline of the brand and integrated a personal story on Rinke with this. We targeted several media outlets to do an interview or profile on Little Dutch and Rinke, which resulted in an interview in Flair amongst others. Next to this we also created attention for the new collection and campaign imaginary.
About Little Dutch / Little Dutch offers a range of products in the kids lifestyle segment. The originally Dutch brand has grown to be an established name, both in the Netherlands and far across the borders. The concept: colorful nursery and children’s room accessories for the littlest ones, that can be perfectly combined with one another. The love and passion of the team behind Little Dutch is evident in the designs. Little Dutch has a clear vision: the products are not only functional, they are also very appealing and have a unique finishing touch. Trendy, yet timeless – making sure you never get bored and can combine endlessly. Create any ambience you want with the high-quality textile products and accessories designed by Little Dutch. Enjoy the little thing!