YUNIT campaign

YUNIT campaign | Photography by Meis Belle Wahr & Jip Merkies

During the summer of 2013 TEES was founded by Josine Castelein. She envisioned a tee wearable for both men and women. She developed this idea into practice and 1,5 year later she was selling at 30 retailers throughout the Netherlands but she felt it was time for something new. The collection expanded with more designs and TEES wasn’t covering the brand content anymore. A new name was necessary and so YUNIT was born to celebrate this we organized a press day at MAGAZENE in Amsterdam with editors, stylists and journalists. During the press day we liaised and had the opportunity to introduce the founder of Yunit to the well known photographers duo Meis Belle Wahr & Jip Merkies who were attending the event, what resulted in them collaborating on the new campaign of YUNIT.


About Yunit /
YUNIT’s designs are clean, comfortable and high quality with a eye for detail. The brand offers the perfect basics for both men and women. The regular fit of YUNIT is based on the anti-fit the rotating side seams, diagonal fabric direction and oversized shoulders create a comfortable fit. In the meantime the collection was completed with new designs including a sleeveless top and sweater. Prints were being added to the designs but to maintain the clean aesthetic they chose for dotted prints and stripes.


FILA The Cage

Shot from the FILA The Cage campaign SS2016. Photography: Meis Belle Wahr, Styling: Lisa Dymph Megens

For the Spring Summer 2016 season MADE TO MEASURE PR was asked by FILA to create a team to work on campaign imaginary for the new The Cage styles. FILA was searching for the right people to translate the retro character of the brand in their visual communication. Immediately we asked photographer Meis Belle Wahr for this job and together with her we created a team for this first collaboration. The shoot resulted in an amazing series. For the next season (Fall Winter 2016-2017) FILA and Meis Belle Wahr & Jip Merkies worked together again.