TEES REBRANDING TO YUNIT PRESENTATION
During the summer of 2013 TEES was founded by Josine Castelein. She envisioned a tee wearable for both men and women. She developed this idea into practice and 1,5 year later she was selling at 30 retailers throughout the Netherlands but she felt it was time for something new. The collection expanded with more designs and TEES wasn’t covering the brand content anymore. A new name was necessary and so YUNIT was born to celebrate this we organized a press day at MAGAZENE in Amsterdam with editors, stylists and journalists. During the press day we liaised and had the opportunity to introduce the founder of Yunit to the well known photographers duo Meis Belle Wahr & Jip Merkies who were attending the event, what resulted in them collaborating on the new campaign of YUNIT.
YUNIT | www.yunit-studio.com
About Yunit /
YUNIT’s designs are clean, comfortable and high quality with a eye for detail. The brand offers the perfect basics for both men and women. The regular fit of YUNIT is based on the anti-fit the rotating side seams, diagonal fabric direction and oversized shoulders create a comfortable fit. In the meantime the collection was completed with new designs including a sleeveless top and sweater. Prints were being added to the designs but to maintain the clean aesthetic they chose for dotted prints and stripes.