Photography: Sabine Henzing

Aktiesport is a well-known lifestyle and sportswear store in the Netherlands. In 2015 it was time for the concept to improve and create a new store concept. Within this concept, they focus on “Start your Sport”. Which means they offer a full sportoutfit for the lowest price. This way people get more motivated to start a sport. Next to this they also offer the biggest collection of official replica soccer shirts from national and international clubs. The new contemporary interior contains a lot of black and metal details. Digital screens make sure that brands like adidas, Nike and PUMA can create a full (visual) in-store presentation. The new stores are equipped to serve the target customer, males between 13 and 23 years old. For the opening of the first flagship store on October 24, 2015 MTM PR was asked to create some rumor online and coverage in trade press. Aktiesport arranged for Jaïro Riedewald (promising soccer talent at Ajax) to officially open the new store and give the go on releasing 110 adidas soccer balls into the crowd. We managed to get some good pieces before and after the opening including an interview with Textilia, an article on Schoenvisie and we collaborated with two bloggers; Chloe Sterk and Everyday Fresh.

Aktiesport | www.aktiesport.nl

About Aktiesport /
Aktiesport opened its first store in Gouda in 1983. This store offered the well-known sports brands at very competitive prices. The idea was to give the consumer as much value for their money as possible, a formula that was quickly picked up. The following years they opened many new stores. In the beginning of 2016, Aktiesport was the largest independent sports retail chain in The Netherlands, with 262 stores. Mid 2016 the unfortunate news came that Aktiesport’s parent company went bankrupt, but it didn’t take long for a new owner to come along. Today JD Sports Fashion Plc is the new owner of Aktiesport.