LemonadeAmsterdam is a slow fashion brand for both grown up and little girls. They offer basic items which are all made in Holland. The brand offers amazing designs, very simple, clean and comfortable. After a meeting with founder and owner Nathalie Klok, we came to the conclusion that there was some interest from different bloggers, but she wanted to have a clear strategy in PR. For this we started with a press release to introduce the brand and their philosophy to different media. The next step was to create some online attention and we worked together with Kindermusthaves, amongst others. After sending the press release, several editors replied that they were very enthusiastic about the brand and wanted to do an interview or write about it. This resulted in quite a few articles in Textilia, Kek Mama, Flair and JAN magazine and online on the Little’s List Facebook page and Bengels.nl.
About LemonadeAmsterdam / LemonadeAmsterdam is a Slow Fashion label for women and girls who wish for a simple but adventurous life. They offer basic items with a little bit more, they call this a TWIST. Like adding some Lemonade to your glass of water, just to give it that something Extra. Their basics are perfect with a jeans and sneakers, to visit your favorite coffee corner or with a black leather skirt and high heels to impress your boss. LemonadeAmsterdam dreams of a world more simple & slow. That’s why they design & sew in their hometown Amsterdam. As simple as that!
Aktiesport is a well-known lifestyle and sportswear store in the Netherlands. In 2015 it was time for the concept to improve and create a new store concept. Within this concept, they focus on “Start your Sport”. Which means they offer a full sportoutfit for the lowest price. This way people get more motivated to start a sport. Next to this they also offer the biggest collection of official replica soccer shirts from national and international clubs. The new contemporary interior contains a lot of black and metal details. Digital screens make sure that brands like adidas, Nike and PUMA can create a full (visual) in-store presentation. The new stores are equipped to serve the target customer, males between 13 and 23 years old. For the opening of the first flagship store on October 24, 2015 MTM PR was asked to create some rumor online and coverage in trade press. Aktiesport arranged for Jaïro Riedewald (promising soccer talent at Ajax) to officially open the new store and give the go on releasing 110 adidas soccer balls into the crowd. We managed to get some good pieces before and after the opening including an interview with Textilia, an article on Schoenvisie and we collaborated with two bloggers; Chloe Sterk and Everyday Fresh.
About Aktiesport / Aktiesport opened its first store in Gouda in 1983. This store offered the well-known sports brands at very competitive prices. The idea was to give the consumer as much value for their money as possible, a formula that was quickly picked up. The following years they opened many new stores. In the beginning of 2016, Aktiesport was the largest independent sports retail chain in The Netherlands, with 262 stores. Mid 2016 the unfortunate news came that Aktiesport’s parent company went bankrupt, but it didn’t take long for a new owner to come along. Today JD Sports Fashion Plc is the new owner of Aktiesport.
Kids lifestyle brand Little Dutch wanted to get more visibility in online and print media with focus on the story of their founder and owner Rinke Helm. In 2007 she and her sister Marije started an online shop with selfmade lamps and accessories for kids rooms. They didn’t had big ambitions then, but they could never have imagined this would grow out to be an international kids lifestyle brand, now known as Little Dutch. MADE TO MEASURE PR started with a press release and timeline of the brand and integrated a personal story on Rinke with this. We targeted several media outlets to do an interview or profile on Little Dutch and Rinke, which resulted in an interview in Flair amongst others. Next to this we also created attention for the new collection and campaign imaginary.
About Little Dutch / Little Dutch offers a range of products in the kids lifestyle segment. The originally Dutch brand has grown to be an established name, both in the Netherlands and far across the borders. The concept: colorful nursery and children’s room accessories for the littlest ones, that can be perfectly combined with one another. The love and passion of the team behind Little Dutch is evident in the designs. Little Dutch has a clear vision: the products are not only functional, they are also very appealing and have a unique finishing touch. Trendy, yet timeless – making sure you never get bored and can combine endlessly. Create any ambience you want with the high-quality textile products and accessories designed by Little Dutch. Enjoy the little thing!