FILA decided in June 2015 to launch a new collection named ‘The Classics‘. For this launch MTM organized a breakfast session with press to introduce them to the new collection and really connect to the brand. June the 2nd we held a presentation in the barbershop / exposition space MAGAZENE. The highlight of this presentation was the relaunch of the new FILA The Cage sneaker (inspired by an old archive piece) in several colors. Attending media during this event were editors from ELLE, Fashionlab, Women’s Health, Online Sneaker Magazine, Ballinnn’, Glamcult and many others. The Cage was well received what resulted in a lot of exposure in many well established media outlets. To get an impression of this breakfast session, follow this link. To build on the success of the event we wanted to follow up and develop strong imagery for The Cage sneaker, so we decided to initiate a shoot with photographers duo Meis Belle Wahr & Jip Merkies and stylist Lisa Megens which turned out into strong campaign imagery that suited the aesthetic and brand identity. Want to know more about this campaign, click here.
FILA | www.fila.com
About FILA /
FILA is one of the world’s oldest and biggest sports brands. It was founded in 1911 in Biella, Italy by the Fila brothers. The brand was originally an underwear manufacturer and launched its first sports collection in 1973. The iconic F-box-logo (the rounded F in a square box) and The Flag – the streamlined FILA trademark – represent the brand’s rich history. FILA has been a trend-setting name in the tennis world for decades: world-famous champions including Björn Borg, John McEnroe, Boris Becker and Monica Seles all wore FILA when they celebrated their first victories. The brand is also well-represented in basketball, skiing, golf and mountaineering. In the wake of the unforgettable successes in the 1980s and 1990s, FILA is currently making a comeback with shoes and other collections that recall the illustrious past. Craftsmanship and hyper-modern designs go hand-in-hand with a vibrant and relaxed style. The storied sports history forms the backdrop for a modern and unique sneaker collection with a touch of vintage.